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The iLab aims to advance immersive visualization techniques to enhance design thinking, design collaboration and construction planning through research and teaching. We do this through thoughtful integration of state-of-the-art visualization tools and techniques and critical evaluation of their impact. We pursue development and advancement of visualization tools, workflows, and empirical measurement of concepts that are relevant to spatial experience and design thinking.

The iLab aims to achieve its mission through diverse learning and research opportunities for undergraduate and graduate students as well as faculty. The iLab acts as a technologically enhanced learning platform for undergraduate students. The iLab allows undergraduates to experience their own designs in a large-scale, immersive 3D environment, and provides them with a multi-modal, digital environment for design presentation and critique. The collaborative capabilities of the iLab provide an opportunity for digitally mediated design collaboration for co-located design teams such as our solar decathlon team. The iLab provides our graduate students a spectrum of 3D visualization tools from various CAD and BIM tools to advanced virtual reality authoring tools. These tools provide our graduate students resources to research innovative workflows for design visualization, simulation and evaluation. The iLab also has capabilities for behavioral observation (motion capture, video capture and content analysis), user experience research (capturing user input and onscreen interactions) and measurement of cognitive and emotional responses. The iLab collaborates with other teaching and research labs at the University of Missouri and beyond to achieve its mission.

If you are interested in visiting the iLab for a demonstration, please contact us. We welcome prospective students and research collaborators to visit our lab. We also host multiple open house sessions for school students and faculty as well as hosting class field trip visits. Please see the news section for upcoming events.


The iLab plays an important role in our department’s educational mission. It is integrated into our curriculum through two courses – ARCH ST 2230: Design Communication and ARCH ST 4555: Recent Trends – Advanced Visualization. The lab trains our students in using advanced visualization tools for design representation and evaluation. The lab is used in a variety of ways in our undergraduate curriculum. It is used by faculty as a dynamic, digital presentation environment for critiques and project reviews, a digitally mediated collaborative space for group projects as well as a venue for independent student explorations with faculty guidance. The lab offers our graduate and undergraduate students hands-on experience with pragmatic aspects of various research methodologies, especially those involving human subjects. Students gain practical experience in research design, development of experimental stimuli and observation as well as measurement techniques. Multiple doctoral dissertations are currently being conducted in the iLab with several being in the data collection stage. These include studies on the impact of structural components of virtual reality technology on spatial experience including immersion and presence as well as impact of a variety of environmental attributes on spatial experience and consumer behavior in retail environments. To read more about the research being conducted in the iLab both by our faculty and our graduate students, please see the Research and People pages.

News & upcoming events

Upcoming Events

  • iLab Open House for Fall 2013 (TBA)
  • High School Art Day (TBA)

iLab in the news


The iLab was constructed through the volunteer efforts of faculty, students and alumni. In addition to the current lab members, the following alumni and colleagues are gratefully acknowledged for their contributions. John Bohlmeyer, Malia Bucher, Jeffrey Lee, Brad Martin, Uros Pavjovic, Elizabeth Miller, Michael Sullivan, Jim Knapp,  Dr. So-Yeon Yoon, Michael Goldschmidt, Dr. Ron Phillips and Anthony Randazzo - Lighting Associates. The iLab was developed mostly by grant funding from MU Information Technology Council, DoIT, Mizzou Advantage, Research Board, Architectural Studies and College of Human Environmental Sciences.

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