Next Steelcase Competition

For the 2023 NEXT Steelcase design competition, I propose my concept: Chrysalis. This concept embodies a departure from the conventional and outdated image associated with corporate offices, characterized by their stark, monochromatic palettes and lifeless atmospheres. I aim to reference this concept in several ways, consisting of but not limited to: a) Creating unique, visually interesting architectural features. b) Utilizing pops of color with the basis of color psychology to keep employees feeling energized and productive. c) Promoting the use of collaborative spaces, while keeping the necessary areas esoteric. There has been an extensive amount of research done within the past decade that provides insightful evidence into the psychology behind office design, and I plan to reference this research to create an office that is invigorating and probing, yet comfortable and efficient. As an overall concept, I would like Chrysalis to symbolize reaching a new level of inspiration and teamwork within an office environment. The chrysalis is symbolic of transformation, rebirth, and the potential for growth and change. It’s often used metaphorically to describe personal or organizational transformations, as it reflects the idea that even in challenging or confined situations, significant positive changes and growth can occur, much like a butterfly emerging from its chrysalis.